What is the source of the power of movies? Noël Carroll, who cites Maurice Merleau-Ponty as an (. While absorbed in a movie, we lose track both of the passage of time and of the fact that we are sitting in a dark room with other people watching the play of light upon a screen. Movies have a striking aesthetic power: they can draw us in and induce a peculiar mode of involvement in their images – they absorb us. User can try out multiple watches and different varients of those watches. The application will eliminate the human efforts by physically visiting the Watch shops which is very time-consuming activity. This application can be used on Online Watch Shopping websites and applications such as Titan, Fastrack, Sonata and so on. So the main purpose is to build an “AR Watch Try-On application” is to develop android application for trying different watches in a Virtual way using a mobile which supports AR camera.

Now-a-days people prefer online shopping rather than the traditional window shopping and Augmented Reality allows brands to give customers unique experiences with the convenience of tapping into their mobile (. Unlike images or banners, for example, AR ads are interactive and lifelike consumers can see and even interact with them. Augmented reality ads are immersive, which means they help marketers create a certain emotional connection with customers. In recent days Augmented Reality is an emerging trend in marketing and sales strategies.

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